For users, research across developing markets revealed near-daily compromises around two highly consequential limitations: storage and mobile data costs. Users were consistently stressed by storage constraints, frequently deleting and reinstalling apps just to complete single tasks. Additionally, the workarounds they'd invented for sharing images, videos, and apps without burning through expensive data were inconvenient and highly frictionful.

For the Android ecosystem, file management was a problem left entirely to OEMs, and it showed. With premium markets as their focus, most OEMs had little incentive to invest here, leaving a huge share of Android users to use clunky work arounds or download risky third-party solutions.